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Updated: Sep 6, 2025
11:53
Spatial Multiobjective Optimization of Agricultural Conservation Practices using a SWAT Model and an Evolutionary Algorithm
Published on: December 9, 2012
13.0K
Research on green technology marketing model based on dynamic evolutionary game under low-carbon background
Meihong Zhu1,2, Li Zhao3, Xiao Li4
1Zhejiang University of Water Resources and Electric Power, Hang Zhou, 310018, Zhejiang, China.
Summary
Technology suppliers can optimize marketing strategies by choosing between direct sales, agency cooperation, or agency sales. Price discounts influence agency sales, while profit distribution dictates direct sales, impacting market stability.
Area of Science:
- Green Technology Marketing
- Game Theory in Business Strategy
Background:
- Rapid advancements in green technology necessitate effective marketing approaches.
- Existing technology marketing models from various sectors are adapted for green tech.
Purpose of the Study:
- To develop and analyze three distinct technology marketing models for green technology.
- To investigate the strategic decision-making of technology suppliers and distributors.
Main Methods:
- Development of three marketing models: direct official marketing, agency relationship cooperation, and agency sale relationship cooperation.
- Application of Stackelberg game theory to model supplier-distributor interactions.
- Construction of a dynamic system model for relationship cooperation scenarios.
- Numerical simulation to analyze parameter effects on enterprise decisions and profits.
Main Results:
- Price discount levels are critical in determining the adoption of agency sales models.
- Profit distribution factors significantly influence the choice between direct official sales.
- High price adjustment speeds can destabilize the market and hinder strategic decision-making.
Conclusions:
- The optimal marketing strategy for green technology suppliers depends on price discount and profit distribution parameters.
- Market stability is sensitive to the speed of price adjustments, requiring careful management.
- Understanding these dynamics allows for more effective enterprise decision-making in green technology marketing.
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