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The Effect of Big Data Analytics Capability on Competitive Performance: The Mediating Role of Resource Optimization

Bo Huang1, Jianmin Song1, Yi Xie2

  • 1School of Economics and Business Administration, Chongqing University, Chongqing, China.

Frontiers in Psychology
|June 27, 2022
PubMed

Keywords:
PLS-SEMbig data analytics capabilitycompetitive performanceresource bricolageresource optimization

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