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Purposive Learning

Purposive Learning

E. C. Tolman emphasized the purposiveness of behavior — the idea that much of our behavior is goal-directed. For instance, employees who aim for a promotion work diligently to meet their targets. Tolman argued that when classical conditioning and operant conditioning occur, the organism acquires certain expectations. In classical conditioning, a child might fear a dog because they expect it to bite. In operant conditioning, a person might consistently work overtime because they expect a...

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Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...

Higher Mental Functions of Brain: Learning and Memory

Higher Mental Functions of Brain: Learning and Memory

Memory is one of the most vital higher mental functions of the brain. Memory is closely related to learning because it enables us to retain information and experiences from our past to use them in our present life. It also helps us to remember facts, events, and skills, such as riding a bike or swimming. There are two types of memory — declarative memory, which involves memorizing facts or events, and procedural memory, which enables us to remember how to do something like writing or...

Time Course of Drug Effect

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The progression of a drug's impact can be analyzed by examining both the concentration-time course and the effect-time course. The concentration-time course is determined by the drug's half-life and is influenced by factors such as its pharmacokinetics, including absorption, distribution, metabolism, and elimination. The effect of the drug is often related to its concentration in the plasma and is calculated using the maximum drug effect and the plasma concentration that generates 50...

Introduction to Learning

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Learning is the process of acquiring knowledge or skills through practice or experience, leading to long-lasting behavioral changes. This acquisition occurs through interaction with the environment and requires practice or experience. For instance, mastering a skill such as surfing requires considerable practice and experience, highlighting the essential role of repeated interactions with the environment in learning.
In contrast to learned behaviors, unlearned behaviors such as crying, sexual...

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Related Experiment Video

Updated: Sep 6, 2025

Project-Based Learning Guidelines for Health Sciences Students: An Analysis with Data Mining and Qualitative Techniques

Project-Based Learning Guidelines for Health Sciences Students: An Analysis with Data Mining and Qualitative Techniques

Published on: December 9, 2022

Chinese Consumers' E-Learning Satisfaction and Continuance Purchase Intention on Paid Online Python Course.

Jingjing Zhang¹, Long She², Dongyuan Wang³

¹Faculty of Business and Law, Taylor's University, Subang Jaya, Malaysia.

Frontiers in Psychology

|June 30, 2022

Summary

Consumers

Keywords:

Python course continuance purchase intention e-learning e-word of mouth satisfaction self-efficacy

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Area of Science:

Educational Technology
Consumer Behavior
Information Systems

Background:

E-learning is crucial in modern education but faces intense market competition.
Consumer continuance purchase intention is key to e-learning success.
Limited research exists on factors influencing e-learning continuance purchase intention.

Purpose of the Study:

To investigate factors influencing satisfaction and continuance purchase intention in e-learning.
To adapt the Information System Continuity (ISC) model for e-learning contexts.
To identify key drivers for repeat purchases in online courses.

Main Methods:

Cross-sectional, questionnaire-based research design.
Data collected from 508 users of paid online Python courses.
Data analyzed using SmartPLS software.

Main Results:

Perceived course quality, service quality, convenience, and usefulness significantly impact satisfaction.
Satisfaction, self-efficacy, and electronic word-of-mouth (e-WOM) determine continuance purchase intention.
Satisfaction mediates the relationship between experience and continuance purchase intention.

Conclusions:

Understanding drivers of satisfaction and continuance intention is vital for e-learning providers.
Strategies focusing on quality, convenience, and fostering e-WOM can enhance customer loyalty.
The study provides a validated model for e-learning continuance intention research.