Exploring the Positive User Experience Possibilities Based on Product Emotion Theory: A Beverage Unmanned Retail
Enguo Cao1, Yanjun Duan1, Jinzhi Jiang1
1Intelligent Interaction Design Laboratory, School of Design, Jiangnan University, Wuxi, China.
Frontiers in Psychology
|July 5, 2022
Summary
This study reveals that positive user experience design hinges on evoking positive emotions. Analyzing user comments quantifies this, offering insights for enhancing product and service design.
Area of Science:
- Human-Computer Interaction
- Psychology
- Design Science
Background:
- User experience (UX) has evolved from problem-solving to exploring positive possibilities, influenced by positive psychology.
- Positive UX research emphasizes understanding and evoking positive emotions to enhance user engagement.
- Existing literature highlights the link between positive emotions and improved user experience.
Purpose of the Study:
- To investigate the foundational elements of positive user experience research.
- To apply product emotion theory to analyze positive user experiences.
- To construct a model linking product stimuli to user concerns based on user comments.
Main Methods:
- Literature review and analysis.
- Application of product emotion theory.
- Word frequency screening, thematic analysis, and correlation calculation on user comments.
- Empirical analysis using the 'Angel Orange' unmanned retail terminal.
Main Results:
- A framework was developed connecting product stimuli (object, activity, identity) with user concerns (goal, attitude, standard) derived from positive user comments.
- Positive user experience was analyzed across multiple levels.
- Comment scores were used to define positive UX intervals, indicating areas for improvement.
Conclusions:
- Positive user experience is significantly enhanced by evoking positive emotions.
- The study provides a quantitative approach to positive UX design by analyzing user narratives.
- Findings offer insights for designing products and services that foster positive emotional connections with users.
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