Related Experiment Video
Updated: Sep 5, 2025

Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning
Published on: January 29, 2020
Effect of linguistic framing and information provision on attitudes towards induced seismicity and seismicity
Darrick Evensen1, Adam Varley2, Lorraine Whitmarsh3
1Politics and International Relations, University of Edinburgh, 22 George Square, Edinburgh, EH8 9LF, Scotland, UK. darrick.evensen@ed.ac.uk.
Abstract:
Shale gas is an expanding energy source worldwide, yet 'fracking' remains controversial. Amongst public concerns is induced seismicity (tremors). The UK had the most stringent induced seismicity regulations in the world, prior to instating a moratorium on shale gas development. The Government cited induced seismicity as the key rationale for its November 2019 English moratorium. Yet, little is known about how the public perceives induced seismicity, whether they support regulatory change, or how framing and information provision affect perceptions. Across three waves of a longitudinal experimental UK survey (N = 2777; 1858; 1439), we tested whether framing of induced seismicity influences support for changing regulations. The surveys compared (1) quantitative versus qualitative framings, (2) information provision about regulatory limits in other countries and (3) seismicity from other industries, and (4) framing a seismic event as an 'earthquake' or something else. We find low support for changing current policy, and that framing and information provision made little difference to this. The one strong influence on perceptions of seismic events came from the type of activity causing the event; shale gas extraction clearly led to the most negative reactions. We discuss implications for future UK policy on shale gas and geothermal energy in an evolving energy landscape.
Related Concept Videos
Framing Effects
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Language and Cognition
The Availability Heuristic
Subliminal Perception
Cognitive Theories: Schachter-Singer Theory of Emotion
Physiological Arousal and Cognitive Labeling
According to this theory, when an individual experiences...

