Family responses to resource scarcity

A R Shaheen Hosany1, Rebecca W Hamilton2

  • 1School of Business and Management, Royal Holloway, University of London, TW20 0EX Surrey, UK.

Journal of the Academy of Marketing Science
|July 6, 2022
PubMed
Summary

Families facing resource scarcity adjust consumption and investment based on available resources and support networks. Collective goals and negotiations influence their flexibility in managing limited time, money, or space.

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