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Updated: Sep 5, 2025

Generation of Electronic Cigarette Aerosol by a Third-Generation Machine-Vaping Device: Application to Toxicological Studies
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Readability of online e-cigarette cessation information.

Lindsey A Wood1,2, Osayande Agbonlahor1,2, Madeline M Tomlinson1,2

  • 1Department of Communication, University of Louisville, Louisville, United States.

Tobacco Induced Diseases
|July 7, 2022
PubMed
Summary

Most online information about quitting e-cigarettes is too difficult for the general public to understand. Readability assessments show content averages a 7th-grade level, hindering access to vital cessation resources.

Keywords:
cessatione-cigarettesinternetonline health informationreadability

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Area of Science:

  • Public Health
  • Digital Health Communication
  • Tobacco Control

Background:

  • Growing awareness of e-cigarette health risks necessitates accessible cessation information.
  • The internet is a primary source for health information, including quitting e-cigarettes.
  • Readability of online e-cigarette cessation resources is largely unknown.

Purpose of the Study:

  • To assess the readability of online information regarding e-cigarette cessation.
  • To determine if online content meets recommended reading levels for public accessibility.

Main Methods:

  • Conducted a webpage search using terms related to vaping cessation.
  • Analyzed 464 webpages for target audience, message valence, and source.
  • Assessed readability using the Flesch-Kincaid Grade Level assessment.

Main Results:

  • Average readability was at a 7th-grade level (Mean=7.34).
  • Fewer than 25% of webpages met recommended readability guidelines (≤6th grade).
  • Readability did not differ based on target audience, message valence, or source.

Conclusions:

  • Most online e-cigarette cessation content is not easily understood by the general audience.
  • Tobacco control advocates should ensure their messaging is accessible.
  • Improving readability is crucial for wider dissemination of cessation information.