Personalized Recommendation Algorithm of Smart Tourism Based on Cross-Media Big Data and Neural Network

Accurate recommendation of tourist attractions is conducive to improving users' travel efficiency and tourism experience. However, the choice of tourism feature factors and the difference of recommendation algorithm will affect the accuracy of scenic spot recommendation. Aiming at the problems of sparse data, insufficient tourism factors, and low recommendation accuracy in the existing tourism recommendation research, this paper puts forward a scenic spot recommendation method based on microblog data and machine learning by using the characteristics of personalized expression and strong current situation of microblog data and the intelligent prediction function of machine learning, so as to realize accurate and personalized scenic spot recommendation. This paper extracts rich tourism characteristic factors. Typical tourism recommendation algorithms choose tourism characteristic factors from scenic spots, tourists, and other aspects, without considering the travel time, tourism season, and other contextual information of tourists' destination, which can help understand users' tourism preferences from different angles. Aiming at the problem of sparse data and cold start of collaborative filtering recommendation algorithm, this paper introduces deep learning algorithm and combines the proposed multifeature tourism factors to build dynamic scenic spot prediction models (random forest preferred attraction prediction (RFPAP) and neural networks preferred attraction prediction (NNPAP)). The experimental results show that RFPAP and NNPAP methods can overcome the problem of data sparsity and achieve 89.61% and 89.51% accuracy, respectively. RFPAP method is better than NNPAP method and has stronger generalization ability.