Related Experiment Video
Updated: Sep 5, 2025

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
Published on: June 12, 2020
Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking
Ilgım Dara Benoit1, Elizabeth G Miller2, Ann M Mirabito3
1Department of Marketing & Supply Chain Management, Walker College of Business at Appalachian State University, Boone, NC, USA.
Abstract:
The shift from one-way to two-way communication in healthcare decision-making has heightened the need to understand the role of display formats including tables and graphs as decision aids. In this paper, we investigate cognitive and affective influences on decision-making involving display formats. We find that a display format's impact on decision quality is mediated by two distinct components of cognition (verbatim and gist knowledge), and that tables compared to bar graphs improve decision quality. We also find evidence that analytic thinking and lower negative affect can improve decision quality. Implications for marketers, better engaging patients, and encouraging improved decision-making are discussed.
More Related Videos
Related Concept Videos
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Reason and Intuition
Cognitive Development During Adulthood
Heuristics
People often rely on heuristics when faced with an overload of information, limited time, low importance of the decision, limited information, or when a heuristic readily comes to mind. For...
Critical Thinking II
Critical Thinking I

