The Relationship Between Performance and Trust in AI in E-Finance

Torsten Maier1, Jessica Menold2, Christopher McComb3

  • 1Department of Industrial and Manufacturing Engineering, Kettering University, Flint, MI, United States.

Summary

This study explores how the perceived performance of automated investment tools, known as robo-advisors, influences user trust. By simulating investment scenarios, researchers examined whether users rely on their own performance versus the machine's performance when deciding to trust the technology. The findings suggest that when humans and machines perform similarly, the relative performance gap is a key driver of trust. Furthermore, the study highlights that when users cannot see how an AI makes decisions, they may apply the same social biases found in human relationships to their interactions with the software.

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