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Assessing the Antecedents and Consequences of Experience Value in Online Education: A Quantitative Approach

Hong Zhao1, Lijuan Song2

  • 1International College of Cultural Education, Northeast Agricultural University, Harbin, China.

Frontiers in Psychology
|July 11, 2022
PubMed

Keywords:
affective commitmentbrand imagecontinuance intentionexperience valuemarketing strategiesonline education

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