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Understanding residents' participation sports consumption demand is crucial for the sports industry's growth. This study explores the factors influencing demand to guide marketing strategies and boost economic development.

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Area of Science:

  • Sports Economics
  • Consumer Behavior
  • Industry Development

Background:

  • Participative sports consumption is vital for the sports industry's scale and economic contribution.
  • Current research lacks a systematic analysis of participation sports consumption demand.
  • Understanding demand drivers is essential for businesses and national sports development.

Purpose of the Study:

  • To investigate the causes and demand state of residents' participation sports consumption.
  • To provide insights for enterprises in formulating effective marketing strategies.
  • To explore demand conditions across different consumption states and sports levels.

Main Methods:

  • Systematic analysis framework with participation sports service products as the focus.
  • Integration of supply and demand theory with consumption economics.
  • Combination of theoretical research, empirical analysis, macro-planning, micro-design, qualitative, and quantitative analysis.
  • Empirical investigation, data collection, literature review, survey methods, and mathematical analysis.

Main Results:

  • Identified key factors influencing residents' participation sports consumption demand.
  • Characterized demand states within different consumption scenarios.
  • Uncovered specific demand conditions related to varying sports participation levels.

Conclusions:

  • Residents' participation sports consumption demand is a complex interplay of factors.
  • Targeted marketing strategies can be developed based on identified demand drivers.
  • Further research can enhance the sports industry's contribution to the national economy.