The Measurement of Racial Colorblindness

Although there is consensus that the intergroup ideology of multiculturalism is negatively related to prejudice and that assimilation is positively related to prejudice, research regarding the relationship of racial colorblindness to prejudice has produced mixed results. We investigated whether these mixed results might stem from colorblindness being a multifaceted construct despite typically being treated as unidimensional. Exploratory and confirmatory factor analyses of items from existing measures revealed three factors-equality orientation, color evasion, and rejection of racial categorization-from which we created the Multidimensional Assessment of Racial Colorblindness (MARC). Four studies provided evidence for the reliability and construct validity of the MARC and found that its subscales were often differentially related to other variables, including prejudice. We also compared the MARC to another measure of colorblindness, the Color-Blind Racial Attitudes Scale (CoBRAS). We discuss the implications of racial colorblindness as a multifaceted construct.