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When Objective Ambivalence Predicts Subjective Ambivalence: An Affect-Cognition Matching Perspective

Wei Jie Reiner Ng1, Ya Hui Michelle See1, Laura E Wallace2

  • 1National University of Singapore, Singapore.

Personality & Social Psychology Bulletin
|July 12, 2022
PubMed
Summary

Message-topic orientation matching enhances attitude ambivalence correspondence. This occurs when affective or cognitive message elements align with topic orientation, especially for counterattitudinal messages, bridging objective and subjective ambivalence gaps.

Keywords:
affectambivalenceattitudescognitionmatching

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