Social comparisons differentially affect fair and unfair processing in ultimatum bargaining

Qi Li1, Weine Dai2, Ya Zheng3

  • 1Beijing Key Laboratory of Learning and Cognition, School of Psychology, Capital Normal University, Beijing, China.

Neuropsychologia
|July 13, 2022
PubMed
Summary

Social comparisons impact fairness considerations for unfair offers, influencing acceptance rates based on whether individuals compare themselves upward or downward. These findings suggest a need to revise traditional economic and comparative models of decision-making.

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