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Factors Influencing Consumers' Purchase Intention Towards Green Home Appliances

Chen Wei Teoh1, Kok Chin Khor1, Walton Wider2

  • 1School of Business, INTI International College Penang, Penang, Malaysia.

Frontiers in Psychology
|July 18, 2022
PubMed

Keywords:
after sales servicebrand equityconsumer purchase intentionenvironmental awarenessgreen home appliance

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