Over-the-counter (OTC) drug advertising: informative or harmful? - Analysis based on Polish research
I Radlińska1, E Kemicer-Chmielewska, M Kożybska
1Department of Social Medicine, Subdepartment of Medical Law, Pomeranian Medical University in Szczecin, Szczecin, Poland. marta.kozybska@pum.edu.pl.
Objective:
Drug sales in Poland have been growing for several years, and the rapid increase in the purchase of OTC drugs can be linked to various advertising measures taken by drug manufacturers. The aim of the study was to assess the effect of over-the-counter drug advertising (OTCA) on preferences and attitudes.
Materials And Methods:
An online survey involving 833 residents was conducted in Poland. The mean age of the participants was 27.97 years (SD = 11.15). The research tool was custom-made.
Results:
The decision to purchase an OTC drug under the influence of OTCA was made only by 12.4% of the respondents, and familiarity with OTCA inspired confidence among 9.3% of the respondents. However, more people do not even know if the advertising is related to their purchases (19.1%) or is related to trust in the particular drugs (20.3%). OTCA often misleads consumers when it comes to the self-assessment of their own health (18.7%), the therapeutic properties of drugs, and their side effects (22.4%). OTCA caused anxiety in 24.3% of the respondents, 25.2% felt that not taking the drug could worsen their health and 31.8% that it could improve the condition of a healthy person.
Conclusions:
This advertisement does not comply with Polish regulations because they mislead consumers, make them anxious, and give the impression that they have to take the drug to stay healthy. In Poland, control over OTCA broadcast in the mass media should therefore be increased.
Related Concept Videos
Pharmacovigilance
This process, termed pharmacovigilance, aims to detect, evaluate, and minimize harmful effects related to medication use. The data collection for pharmacovigilance depends on spontaneous reporting systems, where healthcare professionals or patients voluntarily report suspected ADRs.
In some cases, there...
Drug Regulation
Prescription, Nonprescription and Orphan Drugs
The misuse and addiction to prescription drugs is a growing problem that can affect people of all age groups, specifically teenagers. This can happen when prescription medications are used in ways not intended by the prescriber, such as taking someone else's prescription or using medication for...
Drug Control Governance: Regulatory Bodies and Their Impact
Drug Classes and Categories
Structure-Activity Relationships and Drug Design
SAR studies the intricate relationship between a drug's chemical structure and biological activity. It focuses on understanding how modifications to a drug's structure can influence...


