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Related Experiment Video

Updated: Sep 4, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
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The Zoom solution: Promoting effective cross-ideological communication online.

Ashley L Binnquist1, Stephanie Y Dolbier1, Macrina C Dieffenbach1

  • 1Department of Psychology, University of California, Los Angeles, Los Angeles, California, United States of America.

Plos One
|July 20, 2022
PubMed
Summary
This summary is machine-generated.

Online video-chat platforms can facilitate cross-ideological communication (CIC) among polarized individuals. Contrary to expectations, interactions were more positive than predicted, suggesting CIC is beneficial for reducing hostility and fostering understanding.

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Area of Science:

  • Social Psychology
  • Communication Studies
  • Political Science

Background:

  • Increasing ideological polarization and hostility in the U.S. hinder societal function.
  • Negative affect forecasts often deter individuals from engaging in cross-ideological communication (CIC).
  • Geographic divides and online extremism further complicate CIC.

Purpose of the Study:

  • To investigate the efficacy of online video-chat platforms for promoting CIC.
  • To examine the impact of private versus public CIC settings on participant experience.
  • To assess the effects of CIC on attitude moderation and intergroup perceptions.

Main Methods:

  • 122 participants engaged in face-to-face CIC via Zoom.
  • Two conditions were tested: private conversations and public conversations with a silent ingroup audience.
  • Participant forecasts and post-interaction experiences were recorded.

Main Results:

  • Participant forecasts of negative affect were inaccurate; actual experiences were more positive than anticipated.
  • The presence of an ingroup audience correlated with increased conflict during CIC.
  • Participants demonstrated preliminary attitude moderation, increased favorability toward the outgroup, and felt more informed post-interaction.

Conclusions:

  • Face-to-face CIC via video-chat is generally positive and beneficial for polarized individuals.
  • Private conversations may yield greater positive effects than public, social media-like interactions.
  • Zoom-based paradigms offer a controlled setting for studying CIC and ideological conflict.