Related Experiment Video
Updated: Sep 3, 2025

Measuring Engagement of Spectators of Social Digital Games
Published on: July 3, 2021
Innovation in Neighborhood Management Web Service: A Precise Initiative to Augment Audiences' Interaction on Social
Muhammad Waqas Sadiq1,2, Chunhui Huo1, Abeer S Almogren3
1Business School, Liaoning University, Shenyang, China.
Abstract:
In this article, two significant elements in social media websites, system operation, and social technology are examined in connection to website visitors' online loyalty and interaction, namely, commitment and satisfaction, in neighborhood management through social media websites. A total of 287 social media users completed a systematic questionnaire. After confirmatory factor analysis, data were examined in AMOS 24 using structural equation modeling with bootstrap. The research showed that both variables indirectly influence website visitors' online loyalty and interaction via trust and satisfaction, but not directly. Online relationship quality characteristics impact the interaction pattern of social media users after changes in services applied by the respective organizations on their websites. As for managers, the research gives crucial data on user behavior in connection to new services launched by organizations on their websites and shows how value creation to the target audience may help them reduce costs and optimize revenues.
Related Concept Videos
Community Based Intervention
Foundations of Community Mental Health Programs
Central to the success of community-based interventions is the...
Social Facilitation
Social Proof
Social Exchange Theory
Bystander Effect
Social Loafing

