Vocal Characteristics Influence Women's Perceptions of Infidelity and Relationship Investment in China

Vocal characteristics are important cues to form social impressions. Previous studies indicated that men with masculine voices are perceived as engaging in higher rates of infidelity and being less committed to their relationship. In the current study, we examined how women in China perceive information regarding infidelity and relationship investment conveyed by the voices (voice pitch and vocal tract length) of males, and whether different vocal characteristics play a similar role in driving these impressions. In addition, we examined whether these perceptions are consistent in Chinese and English language contexts. The results indicated that women perceived men with more masculine voices (lower voice pitch and longer vocal tract length) as showing a lower likelihood of infidelity and higher relationship investment; further, women who preferred more masculine voices in long-term relationships, but not in short-term relationships, were more likely to perceive men with masculine voices as less likely to engage in infidelity and more likely to invest in their relationship. Moreover, the participants formed very similar impressions irrespective of whether the voices spoke native (Chinese) or foreign (English) languages. These results provide new evidence for the role of the voice in women's choices in selecting long-term partners.