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Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases
Welmoed K van Deen1,2,3, Mike Simpson4, Taylor P Dupuy1
1Division of Health Services Research, Cedars-Sinai, Los Angeles, California, USA.
Introduction:
To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media.
Methods:
Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested.
Results:
We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question.
Discussion:
We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.
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