Reconceptualizing cybersecurity awareness capability in the data-driven digital economy

Data breaches have become a formidable challenge for business operations in the twenty-first century. The emergence of big data in the ever-growing digital economy has created the necessity to secure critical organizational information. The lack of cybersecurity awareness exposes organizations to potential cyber threats. Thus, this research aims to identify the various dimensions of cybersecurity awareness capabilities. Drawing on the dynamic capabilities framework, the findings of the study show personnel (knowledge, attitude and learning), management (training, culture and strategic orientation) and infrastructure capabilities (technology and data governance) as thematic dimensions to tackle cybersecurity awareness challenges.