Self-Evaluation: Self-Enhancement and Self-Verification
Reliability and Validity
Cognitive Dissonance
Self-Presentation: Self-Monitoring and Self-Handicapping
Social Proof
Self-Discrepancy Theory
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Erica R Bailey1, Sheena S Iyengar1
1Columbia Business School, Columbia University, 665 W 130th St, New York, NY 10027, USA.
Authenticity, or being true to yourself, is not always the same as honesty. Research shows honesty can decrease authenticity, while dishonesty can sometimes increase it, depending on coherence and morality.
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