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Updated: Sep 1, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Alice Mason1, Christopher R Madan2, Nick Simonsen2
1University of Warwick, UK.
People making risky decisions rely on memory, but recall abstract rules, not specific events. This study shows memory overweights extreme outcomes, influencing choices.
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