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Related Experiment Video

Updated: Sep 1, 2025

Species Determination and Quantitation in Mixtures Using MRM Mass Spectrometry of Peptides Applied to Meat Authentication

Species Determination and Quantitation in Mixtures Using MRM Mass Spectrometry of Peptides Applied to Meat Authentication

Published on: September 20, 2016

Consumers' decoy effect when purchasing pork with traceability technologies.

Mo Chen¹, Pingping Liu², Linhai Wu²

¹School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, China.

Frontiers in Public Health

|August 15, 2022

Summary

This summary is machine-generated.

The decoy effect can promote China's traceable food market by influencing consumer choices. This effect is less pronounced in higher-income consumers, married individuals, and families with children.

Keywords:

decoy effect food safety individual characteristics negative binomial count regression traceable pork

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Area of Science:

Behavioral Economics
Food Science
Consumer Behavior

Background:

Establishing a traceable food market in China has been challenging despite significant government efforts.
Ineffective traceability, recall, and accountability persist in the food supply chain during safety incidents.

Purpose of the Study:

To investigate the application of the decoy effect in promoting China's traceable food market.
To analyze how the decoy effect influences consumer choices in traceable pork hindquarter purchases.

Main Methods:

Consumer study conducted in Wuxi, Jiangsu Province, China.
Analysis of the decoy effect on traceable pork hindquarter purchases, considering quality and price attributes.
Examination of heterogeneous consumer responses based on demographics and income.

Main Results:

The decoy effect was observed in traceable pork hindquarter purchases.
The decoy effect's influence varied across different product quality and price attributes.
Consumer demographics, including income, marital status, and family structure, affected the decoy effect's prevalence.

Conclusions:

The decoy effect can be leveraged to influence consumer behavior and support the development of food traceability systems in China.
Understanding consumer heterogeneity is crucial for optimizing strategies that utilize the decoy effect.
Targeted approaches may be needed to enhance the effectiveness of food traceability initiatives.