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When a Chatbot Smiles at You: The Psychological Mechanism Underlying the Effects of Friendly Language Use by Product

Eunjoo Jin1, Matthew S Eastin1

  • 1Stan Richards School of Advertising & Public Relations, Moody College of Communication, The University of Texas at Austin, Austin, Texas, USA.

Cyberpsychology, Behavior and Social Networking
|August 17, 2022
PubMed

Keywords:
Computers Are Social Actorschatbotpersonal information disclosureproduct attitudessocial presenceuser satisfaction

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