Study on the Innovative Development of Digital Media Art in the Context of Artificial Intelligence

With the rapid development of modern science and technology, the speed of digital media to disseminate information is also accelerating, and the forms of communication become more and more diversified. In order to make digital media art better innovate and develop, designers should actively explore, so that art under digital media has the characteristics of intelligence, networking, and content diversification, so that it can be better applied in modern digital media communication and let visual art reach new development heights in the context of digital media. The current rapid development of artificial intelligence technology is being gradually applied to all fields of society. From the current point of view, China's digital media art will inevitably remain in the early development stage for a long time to face many difficulties and problems. In the context of the era of artificial intelligence, there will also be a large number of art and design talents for continuous research and exploration, and the emergence of these talents will certainly prompt the further development and enhancement of digital media art and artificial intelligence technology. In this process, it is especially worth noting that China's excellent cultural connotations should not be abandoned. Committed to digging more beneficial digital media art elements from traditional culture to make digital media art always develop in a more meaningful way. This paper takes the artificial intelligence era as the background, discusses the core of the development of the mutual integration of artificial intelligence technology and digital media art, analyzes the current development status of digital media art and technology, as well as the innovative development direction and future trends, proposes a digital media art design algorithm based on the convolutional neural network, and finally proves the effectiveness of the method in the relevant data set.