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Related Experiment Video

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Feasibility of Virtual Focus Groups in Program Impact Evaluation.

Suzanne Nobrega1, Mazen El Ghaziri1, Lauren Giacobbe1

  • 1University of Massachusetts Lowell, MA, USA.

International Journal of Qualitative Methods
|August 18, 2022
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Summary
This summary is machine-generated.

Virtual focus groups effectively gather qualitative data for intervention evaluation. This adapted method using video conferencing ensures rich insights and successful remote engagement for research.

Keywords:
case studyeffect modifiersfocus groupsmethods in qualitative inquirynarrative analysisonline interviewsorganizational contextorganizational settingprogram evaluationqualitative evaluationvirtual environments

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Area of Science:

  • Qualitative Research Methods
  • Health Services Research
  • Organizational Psychology

Background:

  • Focus groups are a common qualitative data collection method.
  • Adapting traditional methods for virtual environments is crucial for modern research.
  • Evaluating organizational interventions requires robust qualitative data.

Purpose of the Study:

  • To adapt and evaluate a focus group protocol for virtual delivery via video conferencing.
  • To assess the feasibility and effectiveness of virtual focus groups for intervention impact evaluation.
  • To explore participant interaction and comfort in a virtual focus group setting.

Main Methods:

  • Adapted a published focus group protocol for virtual delivery.
  • Conducted 2-hour facilitated workshops with 3-5 participants each.
  • Utilized video conferencing for remote group sessions.
  • Included qualitative evaluation by researchers and participants.

Main Results:

  • Successfully implemented virtual focus group workshops with high fidelity to the original protocol.
  • Generated rich qualitative data on intervention impacts and relevant environmental factors.
  • Demonstrated that virtual delivery facilitates cross-participant interaction.
  • Found the experience to be easy and comfortable for participants.

Conclusions:

  • Virtually delivered focus group workshops are a valuable tool for engaging stakeholders remotely.
  • This method is effective for qualitative data collection and intervention evaluation, especially during the COVID-19 pandemic or when geography is a barrier.
  • Careful planning for privacy, security, and facilitation is critical for successful virtual focus groups.