Persuasion via Performance: Toward a Handbook for Youth to Develop Content that Promotes HPV Vaccination

Slightly over half of American teens are fully vaccinated against the human papillomavirus, or HPV. The vaccine is protective against 90% of cancers caused by HPV, including cancers of the vagina, vulva, and cervix in women, the penis in men, and cancers of the throat and anus in both men and women. While HPV vaccination rates are on the rise, rural areas lag significantly behind. There are several reasons why, and there are multiple strategies that can increase vaccination rates. This article discusses the process of creating a writer's handbook to enable youth writers and producers to create provaccination, short-form dramatic stories in podcast format, and to distribute and promote them via social media to their peers. The objective is to prompt students to get their HPV vaccination. The article concludes with examples that will be part of this handbook.