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Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast

Tian Hewei1

  • 1Fashion Department, Xiamen Academy of Arts and Design, Fuzhou University, Xiamen, China.

Frontiers in Psychology
|August 29, 2022
PubMed

Keywords:
elaboration likelihood modelfashion involvementimpulse buying behaviorlive broadcastonline comments

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