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Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability, Stability,

Manu Bhandari1, Po-Lin Pan1

  • 1Department of Communication, College of Liberal Arts and Communication, Arkansas State University, Jonesboro, Arkansas, USA.

Cyberpsychology, Behavior and Social Networking
|September 1, 2022
PubMed

Keywords:
attributionbrand feedbacke-commerceelectronic word of mouthonline shoppingwebcare

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