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Related Experiment Videos

Hospital diversification: how to involve the pharmacy.

J E Smith, B L Black

    American Journal of Hospital Pharmacy
    |May 1, 1987
    PubMed
    Summary

    Hospital pharmacy departments can diversify services through strategic market planning. This involves analyzing markets, developing new programs, and restructuring to create new funding streams and enhance patient care.

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    Area of Science:

    • Healthcare Management
    • Pharmaceutical Services
    • Strategic Planning

    Background:

    • Hospital pharmacy departments are increasingly exploring service diversification.
    • Diversification requires a structured market planning approach.

    Purpose of the Study:

    • To describe the process of planning and developing diversified services within hospital pharmacy departments.
    • To outline key marketing steps and strategies for successful diversification.

    Main Methods:

    • Identification of mission, goals, and objectives.
    • Analysis of growth strategies, external market factors, and internal departmental factors.
    • Program development, implementation, and evaluation.

    Main Results:

    • Hospitals can diversify by expanding acute care, developing new services (long-term, ambulatory, occupational health, wellness), and venturing into consulting or education.
    • Vertical diversification targets new markets for existing services; horizontal diversification creates new services for new markets.
    • Diversification may necessitate corporate restructuring, including forming families of corporations.

    Conclusions:

    • Service diversification enables hospital pharmacy departments to create alternative funding sources.
    • Diversification allows for the provision of more comprehensive patient services.
    • Strategic market planning is crucial for successful hospital service diversification.

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