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Updated: Aug 29, 2025

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
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Posts on central websites need less originality to be noticed.

Michele Coscia1, Clara Vandeweerdt2

  • 1CS Department, ITU Copenhagen, Rued Langgaards Vej 7, Copenhagen, Denmark. mcos@itu.dk.

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Summary
This summary is machine-generated.

Originality and website prominence interact to influence online information spread. Content from central websites may not benefit from originality, impacting virality predictions.

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Area of Science:

  • Computational Social Science
  • Information Science
  • Network Science

Background:

  • Information diffusion significantly impacts democracy and society.
  • Factors influencing online information virality are not fully understood.
  • Previous research offers conflicting views on the importance of message originality versus paratextual elements like network centrality.

Purpose of the Study:

  • To investigate the interaction between message originality and network centrality in predicting online information success.
  • To determine if originality alone is a sufficient predictor of virality.
  • To explore the relationship between network structure and content originality.

Main Methods:

  • Collected data from Reddit, focusing on users sharing hyperlinks.
  • Quantified the originality of each post title.
  • Estimated the network centrality of the websites hosting the shared links.

Main Results:

  • A significant interaction effect was observed between originality and website centrality.
  • When content originates from a central website, originality does not increase the likelihood of receiving at least one upvote.
  • Originality remains a factor for content to become highly successful (top 10% scoring posts), and original content is concentrated within core network domains.

Conclusions:

  • Originality alone is not a reliable predictor of online information virality due to its interaction with network prominence.
  • The prominence of the source website can diminish the impact of content originality on basic engagement metrics.
  • Future research on online information virality must consider the complex interplay between content originality and source prominence.