Hakka culture brand image design based on the human-computer interaction model

Area of Science:

• Cultural Studies
• Brand Design
• Human-Computer Interaction

Background:

• Hakka culture in Gannan requires better dissemination strategies.
• Integrating cultural heritage with modern branding is crucial for preservation and promotion.

Purpose of the Study:

• To design a brand image for Gannan Hakka culture using a human-computer interaction model.
• To explore the development and reflection of Hakka culture through cultural and creative products.
• To analyze the integration of Hakka culture into tourism brands and their creative product design.

Main Methods:

• Cultural dissection of Hakka culture in Gannan.
• Application of the human-computer interaction model for brand image design.
• Analysis of brand connotation, cultural and creative product elements, and their relationship with tourism brands.
• In-depth study of visual image and product design for Hakka cultural tourism brands.

Main Results:

• The study successfully designed a brand image for Gannan Hakka culture.
• Analysis revealed key elements for cultural and creative products linked to tourism brands.
• Designed cultural and creative products for the Hakka cultural tourism brand in Gannan achieved over 50% popularity.

Conclusions:

• The human-computer interaction model is effective for designing Hakka cultural brand images.
• Integrating Hakka culture into brand cultural and creative products aids in its inheritance and development.
• The designed cultural and creative products demonstrate significant effectiveness in promoting Gannan Hakka culture and tourism.