Promotion strategies for environmentally friendly packaging: a stochastic differential game perspective

Area of Science:

• Environmental Economics
• Operations Research
• Game Theory

Background:

• Rapid growth in e-commerce and express delivery increases packaging material consumption.
• Consumer environmental concerns often do not translate into green purchasing behavior (attitude-behavior gap).
• Promoting green packaging faces challenges due to this gap.

Purpose of the Study:

• To analyze optimal promotion strategies for green packaging in the e-commerce industry.
• To investigate cooperative and non-cooperative scenarios between green packaging manufacturers and e-commerce platforms.
• To develop a welfare allocation mechanism for stable cooperation.

Main Methods:

• Stochastic differential game theory modeling.
• Analysis of cooperative and non-cooperative game strategies.
• Bargaining model for welfare allocation.
• Numerical simulations and sensitivity analysis.

Main Results:

• Cooperation between manufacturers and platforms expands market demand for green packaging.
• Optimal promotion strategies identified for both cooperative and non-cooperative settings.
• A stable cooperation mechanism was proposed and analyzed.

Conclusions:

• Collaboration is key to overcoming the attitude-behavior gap and boosting green packaging consumption.
• The proposed game model offers a practical framework for strategic decision-making.
• Effective strategies can enhance market demand and promote sustainable packaging solutions.