Related Experiment Video
Updated: Aug 28, 2025

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters
Published on: November 22, 2019
Evaluating the impact of experience value promotes user voice toward social media: Value co-creation perspective
Wanying Zhu1, Zhounan Huangfu1,2, Di Xu3
1Design College, Zhoukou Normal University, Zhoukou, China.
Abstract:
Experience value is positively associated with user voice toward social media, but existing research lacks an examination of its mechanisms of action. Based on value co-creation theory, this paper explores the relationship between experience value (i.e., social value, entertainment value, information value) and customer voice, and explains the specific influence mechanism through the mediating role of user loyalty. The results of the empirical tests show that social value, entertainment value and information value have significant effects on user loyalty; user loyalty has a significant effect on promotive voice but not on prohibitive voice; user loyalty mediates the relationship between body social value, entertainment value, information value and promotive voice. The findings of this research reveal the important role of experience value on customer voice, which is an important guide for social media to achieve sustainable development.
Related Concept Videos
Social Exchange Theory
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Social Proof
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
Self-Evaluation: Self-Enhancement and Self-Verification
Group Polarization

