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Managing Customer Citizenship Behavior in Aviation Sector Through Relational Benefits: Mediating Role of Relationship

Shahzad Hassan1, Norazah Mohd Suki1

  • 1Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kuala Lumpur, Malaysia.

Frontiers in Psychology
|September 19, 2022
PubMed

Keywords:
altruistic benefitsconfidence benefitscustomer citizenship behaviorrelationship qualityself-expression benefitssocialization benefits

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