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Exploring youth consumer behavior in the context of mobile short video advertising using an extended

Kun Tian1,2, Wenxia Xuan3, Lijie Hao4

  • 1College of Digital Arts, Communication University of Shanxi, Taiyuan, China.

Frontiers in Psychology
|September 19, 2022
PubMed

Keywords:
consumer behaviormobile short video advertisingpsychological satisfactionstimulus–organism–response theoryyouth consumer

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