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Recipient's mood, relationship type, and helping.

M S Clark, R Ouellette, M C Powell

    Journal of Personality and Social Psychology
    |July 1, 1987
    PubMed
    Summary
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    Individuals with a communal orientation help more, especially when recipients express sadness. This study explores how relationship orientation influences prosocial behavior and emotional responsiveness.

    Area of Science:

    • Social Psychology
    • Prosocial Behavior
    • Interpersonal Relationships

    Background:

    • Understanding factors influencing helping behavior is crucial in social psychology.
    • Communal orientation, focusing on mutual welfare, may impact altruistic actions.
    • Emotional cues, like sadness, can modulate prosocial responses.

    Purpose of the Study:

    • To investigate the effect of communal orientation on helping behavior.
    • To examine if communal orientation moderates the response to a recipient's sadness.
    • To test the hypothesis that communal individuals increase helping when recipients are sad.

    Main Methods:

    • Two studies were conducted involving participants' communal orientation.
    • Study 1 used a new communal orientation scale to measure individual differences.

    Related Experiment Videos

  • Study 2 manipulated participants' desire for communal versus exchange relationships.
  • Participants encountered a sad or neutral individual and had opportunities to help.

    • Main Results:

    • Participants with a communal orientation consistently provided more help than others.
    • Communal individuals, unlike others, showed increased helping in response to sadness.
    • This moderating effect of sadness on helping was statistically significant in Study 2.

    Conclusions:

    • Communal orientation significantly enhances helping behavior.
    • Individuals high in communal orientation are more responsive to recipients' sadness.
    • Findings highlight the importance of relationship orientation in prosocial decision-making.