Facebook Intervention to Connect Alaska Native People With Resources and Support to Quit Smoking: CAN Quit Pilot
Christi A Patten1, Kathryn R Koller2, Pamela S Sinicrope1
1Department of Psychiatry and Psychology and Behavioral Health Research Program, Mayo Clinic, 200 First St SW, Rochester, MN, 55905, USA.
This pilot study found that a Facebook intervention was feasible for recruiting Alaska Native adults for smoking cessation. The intervention showed a signal for efficacy in increasing cessation treatment use and short-term abstinence.
Area of Science:
- Public Health
- Digital Health Interventions
- Indigenous Health
Background:
- Social media interventions show promise for smoking cessation.
- Alaska Native (AN) adults face unique challenges in accessing cessation resources.
Purpose of the Study:
- To evaluate the feasibility and potential efficacy of a Facebook smoking cessation intervention for AN adults.
- To assess recruitment, retention, and engagement in a culturally tailored online intervention.
Main Methods:
- Randomized controlled pilot study with 60 AN adult participants.
- Intervention group received EBCT resources plus a private, culturally tailored Facebook group.
- Control group received only EBCT resources.
Main Results:
- 90% of intervention participants engaged in the Facebook group.
- Intervention group showed double the utilization of EBCTs at 3 and 6 months.
- Higher short-term smoking abstinence in the intervention group at 3 months.
Conclusions:
- Facebook recruitment and intervention engagement were feasible among AN adults during COVID-19.
- The intervention demonstrated a signal for efficacy in promoting cessation treatment uptake and short-term abstinence.
- Social media platforms can potentially connect hard-to-reach populations to cessation resources.
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