Group identities can undermine social tipping after intervention

Sönke Ehret1, Sara M Constantino2,3,4, Elke U Weber5,6,7

  • 1Faculty of Business and Economics, University of Lausanne, Lausanne, Switzerland. sonkeklaus.ehret@unil.ch.

Nature Human Behaviour
|September 22, 2022
PubMed
Summary

Social tipping accelerates behavior change, but group identity can disrupt it. Linking choices to partisan identity prevented rapid norm shifts, highlighting tipping

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