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Investigating user perceptions of commercial virtual assistants: A qualitative study

Leilasadat Mirghaderi1, Monika Sziron1, Elisabeth Hildt1

  • 1Illinois Institute of Technology, Chicago, IL, United States.

Frontiers in Psychology
|September 23, 2022
PubMed
Summary

Users anthropomorphize commercial virtual assistants (CVAs) but don't form emotional attachments due to their current lack of humanlike traits. Future CVAs are expected to possess more humanlike characteristics for deeper user engagement.

Keywords:
anthropomorphismcommercial virtual assistantshuman-machine communicationhuman-technology interactioninformation communication technologyvirtual assistants

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