Estratetraenol increases preference for large sexual reward but not impulsivity among heterosexual males
Related Experiment Video
Updated: Aug 27, 2025

A Simple Way to Measure Alterations in Reward-seeking Behavior Using Drosophila melanogaster
Published on: December 15, 2016
Yin Wu1, Ran Wei2, Jianxin Ou2
1Department of Applied Social Sciences, Hong Kong Polytechnic University, Hung Hom, Hong Kong.
Abstract:
There is increasing evidence suggesting that estratetraenol, a human chemosignal deemed a putative sex pheromone, affects social cognition and sexual behavior. The present study investigates the effects of estratetraenol on preference for sexual rewards in heterosexual males. Seventy-six male participants received either estratetraenol or a control carrier in a double-blind, placebo-controlled, within-participant design. Participants underwent a sexual delay discounting task, in which they were asked to make a choice between a variable larger-later option (i.e., waiting longer to view a sexual picture for a longer duration) and a smaller-sooner option (i.e., waiting for a fixed shorter period of time to view the same picture for a shorter duration). Results revealed that, compared to the control solution, estratetraenol selectively increases preference for larger-later sexual rewards. Computational modelling showed that estratetraenol has no observable influence on impulsivity, as indexed by the discounting rate. These findings suggest that estratetraenol could increase men's sexual motivation, possibly facilitating behavioral processes associated with the pursuit of a sexual partner.
Related Concept Videos
Natural Selection and Mating Preferences
Females, due to their biological roles in conception, pregnancy, and nursing,...
Mate Choice
Criticisms of the Evolutionary Perspective
Evolutionary psychology provides one explanation for these findings, suggesting...
Male Sexual Response: Erection & Ejaculation
The blood filling the erectile tissues compresses the veins, which helps to prevent blood from leaving...
Testing a Claim about Population Proportion
There are two methods of testing a claim about a population proportion: (1) Using the sample proportion from the data where a binomial distribution is approximated to the normal distribution and (2) Using the binomial probabilities calculated from the data.
The first method uses normal distribution as an approximation to the binomial distribution. The requirements are as follows: sample size is large...
Relationship Formation

