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The future of data-driven relationship innovation in the microfinance industry

Umme Hani1, Ananda Wickramasinghe1, Uraiporn Kattiyapornpong1

  • 1School of Business, Faculty of Business and Law, University of Wollongong, Wollongong, NSW 2522 Australia.

Annals of Operations Research
|September 26, 2022
PubMed

Keywords:
Big data analyticsCommitmentData-driven innovationRelationship innovationSustained competitive advantageTrust

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