Related Experiment Video
Updated: Aug 26, 2025

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
Published on: January 5, 2018
Rejecters overestimate the negative consequences they will face from refusal.
Jingyi Lu1, Qingwen Fang1, Tian Qiu1
1Shanghai Key Laboratory of Mental Health and Psychological Crisis Intervention, School of Psychology and Cognitive Science, East China Normal University.
People often overestimate the negative consequences of saying "no" to requests. This research shows that concerns about refusal are usually unfounded, suggesting a need to re-evaluate social expectations.
Area of Science:
- Psychology
- Social Psychology
- Decision Making
Background:
- Individuals often struggle to decline requests due to anticipated negative social repercussions.
- Fear of consequences influences social interactions and decision-making processes.
Purpose of the Study:
- To investigate whether concerns about negative consequences of refusal are empirically supported.
- To examine the psychological mechanisms underlying the overestimation of negative outcomes when saying no.
Main Methods:
- Conducted seven main studies (N=2,132) and four supplementary studies (N=1,470).
- Utilized hypothetical, real-life, and incentivized scenarios to assess perceptions of refusal consequences.
- Manipulated the desire to avoid negative consequences to observe its effect on overestimation.
Main Results:
- Participants consistently overestimated the negative consequences associated with refusing requests across various settings.
- This overestimation was driven by a motivation to avoid negative outcomes.
- Reducing the desire to avoid negative consequences diminished the overestimation effect.
Conclusions:
- The perceived negative consequences of refusal are often exaggerated, indicating that people's fears are largely unfounded.
- The tendency to overestimate negative outcomes serves a psychological function of preparing for or mitigating potential social costs.
- Understanding this bias can inform strategies for more effective social negotiation and assertiveness training.
Related Concept Videos
Confirmation Biases
Stereotype Threat and Self-fulfilling Prophecies
Rational Emotive Behavior Therapy
Avoidance Learning and Learned Helplessness
Avoidance learning occurs when an organism learns that a specific behavior can prevent an unpleasant outcome. For example, a student who receives a bad grade may start studying harder to avoid future poor grades. This behavior persists even when the negative outcome is no longer present. Avoidance learning is powerful because it maintains behavior in the absence of the...
Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance
Reason and Intuition

