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Developing theory-driven narrative messages with personal stories: A step-by-step guide.

Claire C Conley1, Lindy Grief Davidson2, Courtney L Scherr3

  • 1Georgetown University, Washington, District of Columbia, USA.

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Summary

This study outlines a 9-step method for creating effective, theory-driven health narratives. This approach integrates behavioral theory with personal stories to enhance health promotion and behavior change interventions.

Keywords:
cancercommunicationhealth disparitiesinterventionnarrativeoncologypsycho-oncology

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Area of Science:

  • Health Communication
  • Behavioral Science
  • Intervention Development

Background:

  • Narratives are effective in health promotion and behavior change.
  • Integrating behavioral theory into narratives can enhance their impact.
  • Balancing theory, creativity, and authenticity in narrative development is challenging.

Purpose of the Study:

  • To describe a rigorous process for intentionally integrating theory and personal stories into health interventions.
  • To provide a framework for developing theory-driven narrative interventions.

Main Methods:

  • A 9-step process for creating theory-driven narratives was developed.
  • Steps include defining purpose, selecting theory, collecting testimonials, and story construction.
  • A case study on managing cancer-related uncertainty is used as an example.

Main Results:

  • The manuscript details a step-by-step methodology for narrative intervention development.
  • A case study demonstrates the application of this process in a psychoeducational intervention for women at risk for hereditary cancers.

Conclusions:

  • The described process offers a rigorous approach for developing theory-driven narrative interventions.
  • Researchers can adapt this step-by-step method for various health contexts.