Money priming enhances sensitivity to the outcome feedback of decision-making under uncertainty: Evidence from an ERP...

Money is the most common medium of exchange and plays an important role in our daily life. However, current literature has not yet specifically touched on the influence of money priming on decision-making behaviour under uncertainty and related neural mechanisms. In this study, we used event-related potentials with an adapted version of the Balloon Analogue Risk Task (BART) paradigm to examine brain activity related to the effects of money priming on outcome evaluation in decision-making under uncertainty. Reward positivity (RewP) and P300 components were analysed with respect to feedback valence (win vs. loss) and priming condition (money vs. neutral). The ERP results demonstrated that when individuals made decisions after having been primed with the monetary concept, the positive outcome feedback evoked a larger RewP component than after they had been primed with neutral stimuli. Conversely, there was no significant money priming effect when the outcome feedback was negative. In contrast, when individuals made decisions after having been primed with the monetary concept, the negative outcome feedback evoked a larger P300 than after they had been primed with neutral stimuli, whereas there was no significant money priming effect when the outcome feedback was positive. Our findings, thus, indicate that the brain response to money priming effects on the outcome evaluation in the BART occurs at both an early semi-automatic processing stage and a later cognitive appraisal stage. They further suggest that individuals prefer achieving financial gains at first and then focus on preventing financial losses in the money priming condition relative to the neutral priming condition.