Related Experiment Video
Updated: Aug 26, 2025

Experimental Paradigm for Measuring the Effects of Self-distancing in Young Children
Published on: March 1, 2019
The influence of popular media characters on children's object choices
Kimberly E Vanderbilt1, Charlene Andreason1
1California State University San Marcos, San Marcos, California, USA.
Abstract:
Children often prefer objects and food packaging bearing images of popular media characters. However, it is unclear what factors may influence this. This study investigated whether depictions of popular media characters on high-quality (brand new) and low-quality (dirty, broken) objects influenced 3- to 4-year-old children's (N = 84) object preferences, as well as which objects children selected to help them complete a functional task (e.g., using a bucket to transport several small items). We also investigated whether children's preferences were related to inhibitory control. We found children's preferences were influenced by images of popular characters, but not their choice of objects for functional use. Instead, children relied on object quality when selecting an object to complete a task. Inhibitory control was not related to children's object choices. These results suggest children may weigh object features differently when making decisions for different purposes.
Related Concept Videos
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Stereotype Content Model
Social Scripts
Influence of Parents and Peers on Identity
Parental Influence on Identity Development
Parents serve as primary guides and managers in an adolescent's life, offering support instrumental in decision-making and personal growth....
Routes of Persuasion
Cultural Influences on Personality

