Australian Generation Z and the Nexus between Climate Change and Alternative Proteins

Area of Science:

• Environmental Science
• Food Science
• Sociology

Background:

• Current food systems pose unsustainable environmental and health risks.
• Novel alternative proteins (cultured meat, plant-based, algae, insect) offer potential solutions.
• Consumer acceptance, particularly among young demographics, is crucial for alternative protein adoption.

Purpose of the Study:

• To investigate the attitudes of Australian adult Generation Z (Gen Z) towards climate change and sustainable food choices.
• To assess Gen Z's awareness of the environmental impact of food systems and dietary choices.
• To explore the implications for novel alternative proteins and Gen Z's role in sustainable food transitions.

Main Methods:

• A 2021 cross-national survey was conducted in major Australian cities.
• The study focused on adult Generation Z (born 1995–2003).
• Data collected included perceptions of climate change and beliefs about food system impacts.

Main Results:

• 86% of surveyed Gen Z participants perceive climate change as anthropogenic.
• Only 38% believe livestock-based foods significantly contribute to global warming and environmental issues.
• A majority of Australian Gen Z exhibits low awareness regarding the environmental consequences of food choices.

Conclusions:

• Despite acknowledging climate change, Australian Gen Z has limited understanding of the food system's environmental footprint.
• This awareness gap poses a challenge for the widespread adoption of novel alternative proteins.
• Targeted education on the environmental impact of dietary choices is needed to foster sustainable food transitions among Gen Z.