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Using the Race Model Inequality to Quantify Behavioral Multisensory Integration Effects
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Targeted communication and race: explicating perceived message relevance.

Jakob D Jensen1, Sherrie Loewen2, Julia Berger1

  • 1Department of Communication, University of Utah, Salt Lake City, UT, USA.

Psychology & Health
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PubMed
Summary
This summary is machine-generated.

Targeted health messages improve clarity and relevance for African American audiences, boosting behavioral intentions. This strategy enhances message quality, aligning with relevance theory principles.

Keywords:
Targetingracerelevancerelevance theory

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Area of Science:

  • Health communication
  • Social psychology
  • Message targeting

Background:

  • Targeting messages to specific audiences is a key communication strategy.
  • Relevance and its cognitive impacts (message quality, cognitive cost) require further explication.
  • Understanding these impacts is crucial for effective health interventions.

Purpose of the Study:

  • To evaluate the impact of targeted health messages on White and African American audiences.
  • To examine how message targeting affects perceived relevance, message quality, and cognitive cost.
  • To investigate the relationship between message targeting and behavioral intentions.

Main Methods:

  • A 2x2x2 experimental design was used with adult women (N=266).
  • Factors included targeting (multiracial vs. African American), participant race (White vs. African American), and topic (Hypertension vs. Environmental Breast Cancer).
  • Data were analyzed using an indirect serial mediation model.

Main Results:

  • African American participants showed reduced cognitive costs, increased clarity, and higher relevance with African American-targeted messages.
  • An indirect serial mediation model confirmed that targeting influences behavioral intention through perceived relevance and message quality.
  • These effects were observed across both health topics.

Conclusions:

  • Message targeting significantly enhances perceived relevance and message quality.
  • Enhanced relevance and quality positively impact behavioral intentions, particularly for African American audiences.
  • The findings support relevance theory and offer insights for designing and evaluating health communication interventions.